Cebu City, Philippines – July 24, 2025: The long wait is over! GRWM Cosmetics has officially landed in Cebu. After years of love and support from the Cebuano Goal-getters community, the beauty brand has opened its first-ever kiosk at the Upper Ground Floor of the SM City Cebu Department Store.
● Mini Loose Baking & Setting Powder: This lightweight, micro-fine setting powder now comes in five versatile shades: Cream Puff, Bright & Pink, Lemonade, Milky White, and Brioche. Whether for brightening or softening, this cult favorite delivers a flawless, long-lasting finish.
● Mini Milktints: The brand’s beloved multi-use Milktints are now available in mini form, featuring three classic shades: Pablo’s Latte, Buttercream, and Soufflé, along with two new additions: Meringue (neutral light nude peach) and Cotton Candy (neutral muted light pink). These creamy, compact tints are the perfect companion for your lips, cheeks, and lids.
● Lash Revolution Life-Proof Mascara: This all-in-one mascara is a true game-changer. Lightweight, waterproof, smudge-resistant, and powered by Wet Fiber Technology, that wraps each lash in flexible, lengthening, and volumizing fibers. The result? A bold, lifted finish that lasts all day. It also features an innovative crescent-shaped brush that hugs every lash from root to tip, delivering a three-dimensional curl with precision.
THE CULT FAVORITES
Alongside the #GRWMinis, Goal-Getters will also be thrilled to find their all-time favorites on the shelves, including:
● Ultra Matte Fixing Spray: A true essential for our oily-skin Goal-Getters, this setting spray locks in makeup with zero smudging and minimal touch-ups. Infused with Vegan Ceramides, Niacinamide, and Centella Asiatica, it features Ultra Matte Complex—a unique skin film technology with oil-control powders and film formers that help keep the skin hydrated while locking in makeup all day.
● LipMaxx: A highly nourishing and cooling lip balm that delivers moisture and comfort in one swipe. Perfect as a base or topper, this formula keeps lips looking plump, juicy, and healthy.
● Cushion Lip Tint: For fans of a velvet-matte finish, this tint provides a cooling feel upon application and a lasting stain that holds through meals, events, and conversations.
CEBU-BASED GOAL-GETTERS COMMUNITY
To celebrate this milestone, GRWM Cosmetics invited Cebu-based media, bloggers, and content creators to explore the new kiosk and meet the team behind the brand. The meet-up served as a meaningful moment for connection, community, and a shared love of beauty.
“Opening our first kiosk in Cebu is such a full-circle moment. We’re here not just to sell beauty, but to celebrate it together with our Cebuano Goal-Getters,” said Mae Layug-Madriñan, CEO and Founder of GRWM Cosmetics. “This is a much-anticipated moment, and we are so excited to finally open our kiosk in Cebu and offer our best-sellers.”
A BEAUTY SPACE THAT FEELS LIKE HOME
The GRWM Cosmetics kiosk was designed to provide a warm, hands-on experience where customers can swatch and test each product, find the right shade for them, and discover the products that best fit their lifestyle.
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About GRWM Cosmetics
Established in 2021, GRWM Cosmetics is a Filipino beauty brand that passionately strives to offer high-quality, innovative beauty products that fuel self-expression. The brand believes in the transformative power of beauty products that empower fellow Goal-Getters. With a commitment to inclusivity and a celebration of individuality, GRWM Cosmetics dedicates itself to inspiring and empowering everyone to confidently embrace their unique selves.
Stay connected and up-to-date with the latest updates:
● Facebook: GRWM Cosmetics
● Goal-Getters Community: @grwmcosmetics
● TikTok: @grwmcosmetics
Shop GRWM Cosmetics online anytime, anywhere:
● Official Website: grwmcosmetics.com.ph
● Shopee: GRWM on Shopee
● Lazada: GRWM on Lazada
● TikTok Shop: GRWM on TikTok Shop
Until next time.
Cheerios!
***Hollie***
