Cebu City, Philippines – July 24, 2025: The long wait is over! GRWM Cosmetics has officially landed in Cebu. After years of love and support from the Cebuano Goal-getters community, the beauty brand has opened its first-ever kiosk at the Upper Ground Floor of the SM City Cebu Department Store.

  

● Mini Loose Baking & Setting Powder: This lightweight, micro-fine setting powder now comes in five versatile shades: Cream Puff, Bright & Pink, Lemonade, Milky White, and Brioche. Whether for brightening or softening, this cult favorite delivers a flawless, long-lasting finish.

● Mini Milktints: The brand’s beloved multi-use Milktints are now available in mini form, featuring three classic shades: Pablo’s Latte, Buttercream, and Soufflé, along with two new additions: Meringue (neutral light nude peach) and Cotton Candy (neutral muted light pink). These creamy, compact tints are the perfect companion for your lips, cheeks, and lids.

● Lash Revolution Life-Proof Mascara: This all-in-one mascara is a true game-changer. Lightweight, waterproof, smudge-resistant, and powered by Wet Fiber Technology, that wraps each lash in flexible, lengthening, and volumizing fibers. The result? A bold, lifted finish that lasts all day. It also features an innovative crescent-shaped brush that hugs every lash from root to tip, delivering a three-dimensional curl with precision.

THE CULT FAVORITES

Alongside the #GRWMinis, Goal-Getters will also be thrilled to find their all-time favorites on the shelves, including:

● Ultra Matte Fixing Spray: A true essential for our oily-skin Goal-Getters, this setting spray locks in makeup with zero smudging and minimal touch-ups. Infused with Vegan Ceramides, Niacinamide, and Centella Asiatica, it features Ultra Matte Complex—a unique skin film technology with oil-control powders and film formers that help keep the skin hydrated while locking in makeup all day.

● LipMaxx: A highly nourishing and cooling lip balm that delivers moisture and comfort in one swipe. Perfect as a base or topper, this formula keeps lips looking plump, juicy, and healthy.

● Cushion Lip Tint: For fans of a velvet-matte finish, this tint provides a cooling feel upon application and a lasting stain that holds through meals, events, and conversations. 

CEBU-BASED GOAL-GETTERS COMMUNITY

To celebrate this milestone, GRWM Cosmetics invited Cebu-based media, bloggers, and content creators to explore the new kiosk and meet the team behind the brand. The meet-up served as a meaningful moment for connection, community, and a shared love of beauty.

“Opening our first kiosk in Cebu is such a full-circle moment. We’re here not just to sell beauty, but to celebrate it together with our Cebuano Goal-Getters,” said Mae Layug-Madriñan, CEO and Founder of GRWM Cosmetics. “This is a much-anticipated moment, and we are so excited to finally open our kiosk in Cebu and offer our best-sellers.”

The GRWM Cosmetics kiosk was designed to provide a warm, hands-on experience where customers can swatch and test each product, find the right shade for them, and discover the products that best fit their lifestyle.

About GRWM Cosmetics 

Established in 2021, GRWM Cosmetics is a Filipino beauty brand that passionately strives to offer high-quality, innovative beauty products that fuel self-expression. The brand believes in the transformative power of beauty products that empower fellow Goal-Getters. With a commitment to inclusivity and a celebration of individuality, GRWM Cosmetics dedicates itself to inspiring and empowering everyone to confidently embrace their unique selves.

Stay connected and up-to-date with the latest updates:
● Facebook: GRWM Cosmetics
● Goal-Getters Community: @grwmcosmetics
● TikTok: @grwmcosmetics
 

Shop GRWM Cosmetics online anytime, anywhere:
● Official Website: grwmcosmetics.com.ph
● Shopee: GRWM on Shopee
● Lazada: GRWM on Lazada
● TikTok Shop: GRWM on TikTok Shop 

Until next time. 

Cheerios!

***Hollie***