CLINIQUE introduces the NEW Clinique Dramatically Different Moisturizing Lotion+
The news is dramatic. The first dermatologist developed moisturizer and #1 selling moisturizer in America makes the news again. This iconic lotion has been dermatologist-reformulated to deliver even more dramatically different results such as a 54% improvement in skin’s barrier strength in 8 weeks without changing the famously silky texture and double the moisturization levels for comfortably hydrated skin all day without an extra drop of oil. Together, these two improvements help skin keep in the healthy essentials and better resist environmental influences.
“The world has changed. Skin care technology has changed. And so we have changed,” says Janet Pardo, Clinique’s Senior Vice President of Global Product Development. Clinique is consistently researching new ingredients and technology to modernize its products and ensure clients receive the maximum benefits. Now more than ever, skin needs extra help.
Clinique scientists work closely with Clinique’s guiding dermatologists Dr. David and Dr. Catherine Orentreich, the son and daughter of the celebrated dermatologist Dr. Norman Orentreich who worked with esteemed magazine editor, Carol Phillips and the Lauder family to develop Clinique in 1968. Dr. David and Dr. Catherine Orentreich run the Orentreich Medical Group in the same Fifth Avenue offices that their father practiced. “The Orentreichs see patients of all ethnicities, skin concerns, skin types and ages from around the world. Patients were coming in more and more with manifestations they described as redness, itching, burning, breakouts, dryness, dullness…in other words; unhealthy skin. The dermatologists attribute these symptoms to one thing: a weakened barrier,” says Pardo.
There are a number of influences that can account for skin sensitivities, including environmental aggressors, climate change, traveling, lack of sleep, eating processed foods and coping with the stresses of daily life. All of these culprits take a toll on the skin. As a leader in treating dermatological concerns, Clinique felt a responsibility to reformulate the beloved and iconic Dramatically Different Moisturizing Lotion while preserving the qualities that made it so adored and essential to millions of women around the world.
6.5 Years, Worth the wait.
It took 3 formulating dermatologists, 53 researchers, and 100 formula trials to get the Dramatically Different Moisturizing Lotion+ just right. Clinique’s Product Development team worked together with Clinique’s guiding dermatologists to review new ingredients and conducted meticulous testing before they approved “the one.” The new formula underwent extensive sensory testing – the biggest Clinique has ever undertaken. Dramatically Different Moisturizing Lotion has been helping women achieve great skin for 45 years so it was important to ask loyalists from around the world their thoughts on the new formula, though the questioning didn’t stop there. Over 1,600 women of different ethnicities across 5 countries participated including existing, lapsed and new users and the NEW Dramatically Different Moisturizing Lotion+ received glowing reviews all around.
How it works.
When the original Dramatically Different Moisturizing Lotion was developed, Dr. Norman Orentreich insisted on using ingredients that work optimally with the skin. Today, Dr. David and Dr. Catherine Orentreich continue to advise using ingredients familiar to the skin because these are effective and are least likely to provoke irritation.
“You can have the best moisturizer in the world but if your barrier is not intact - moisture evaporates,” says Pardo. “The two actions, moisturizing and barrier repair, go hand in hand.”
The Barrier Strengthening Complex is a blend of sunflower seed cake, barley extract and cucumber extract that helps to strengthen the skin’s barrier, imparting resilience and resistance to environmental stresses while the new moisturizing ingredients include Hyaluronic Acid which has been proven effective in helping skin hold onto moisture for improved hydration; Glycerin, a well known humectant that attracts moisture to skin. Considered highly “hygroscopic,” it absorbs water from the surrounding air; and Urea, a naturally occurring component in the production of skin’s own natural moisturizing factor (NMF). NMF ingredients mimic the function of healthy skin.
With improved moisturizing technology and new barrier strengthening benefits, the new formula is Dramatically Different… but subtly done. So it is still the iconic shade of yellow with the same silky texture and the remarkably quick absorption, it is now just Dramatically Different Moisturizing Lotion+. Skin feels soft, springy. Has a healthy glow. And as a bonus, it helps skin look younger, longer. A new future for all skins.
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today, the brand’s customized approach and quality products – all meticulously tested and carefully formulated with the latest science – have made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are allergy-tested and 100% fragrance free.
In Cebu, the Dramatically Different Moisturizing Lotion+ is available at the Clinique counter in Rustan’s Ayala for a suggested retail price of PhP 1,900 (125ml) and PhP 880 (50ml).
source: Clinique Philippines
Until next time.